Sportscene launches its new in-store radio station

January 17, 2020
Posted in Lifestyle
January 17, 2020 Tumelo Moloi

Sportscene has launched an in-store radio station to connect with its customers. Created and programmed by inBroadcast, Sportscene Radio was launched via a live broadcast from the chain’s new store in Sandton City.

Sportscene is one of the 18 retail brands in the Foschini Group’s portfolio including clothing, footwear, jewelry, sportswear, mobile phones, technology products and home stores, as well as an online presence.

Programming includes a weekly live show by live DJs broadcast from AMPD studios in Newtown Junction and daily music compiled by inBroadcast’s The Eye radio team. A new division of full-service agency HaveYouHeard, inBroadcast aims to innovate the broadcast media and branded content spaces.

Headed by Jon Savage, the radio station was created in response to the many different and cost-efficient opportunities that are emerging to challenge the traditional broadcasters’ role — from bespoke platforms built to amplify a single message through to brands themselves becoming broadcasters.

“As a broadcaster, Sportscene Radio will be able to forge closer relationships with their customers, ensuring that its communication with them is relevant, highly targeted and timeous,” says Savage.

“inBroadcast is able to offer this communications solution to Sportscene through The Eye, a facility that runs third party radio stations, which is what makes it an economical solution for brands,” adds Savage.

“[It is] an innovation in digital radio in that it uses the ways that people engage with social media as the template for content and who hosts it; it is a massive departure from traditional radio and is paving new roads for how brands can engage in the digital space,” says Savage.

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