As music streaming continues to be an essential point of accessibility, giants like Spotify or Apple Music have been on a wild race to establish their place in the market. Spotify is now looking to expand its demographic beyond humans. The company has digged its paws into a new function that helps generate playlists for your pets.
It’s called “Spotify for Pets” and it basically collects music based on your pet’s personality. According to the company’s press release, approximately “one in five pet owners name their pets after a music group or artist,” with the top-five as Bob Marley, Elvis, Freddie Mercury, Bowie and Ozzy, so Spotify’s new move into the pet-owner realm doesn’t seem to be unfounded. The press release also notes that “most pet owners think that music can help pets relieve stress, boost their happiness and keep them company.”
Some of the main inputs the new algorithm accounts for are factors like what type of animal your pet is and what kind of temperament it has (i.e. “relaxed vs. energetic” or “shy vs. friendly”). Right now, the feature is catered towards dogs, cats, iguanas, hamsters and birds — no word yet on whether this list will expand. Owners can also add their pets’ names and photos to profiles they can share with their friends and family.
Head over to Spotify’s website to tryout its new feature.