Sony has announced that it is skipping the annual E3 event for the second year in a row. In a statement made to The Verge, a Sony Interactive spokesperson noted that the expo is not “the right venue” for the company’s focus this 2020.
“After thorough evaluation SIE has decided not to participate in E3 2020. We have great respect for the ESA as an organization, but we do not feel the vision of E3 2020 is the right venue for what we are focused on this year,” the spokesperson said. “We will build upon our global events strategy in 2020 by participating in hundreds of consumer events across the globe. Our focus is on making sure fans feel part of the PlayStation family and have access to play their favorite content. We have a fantastic line up of titles coming to PlayStation 4, and with the upcoming launch of PlayStation 5, we are truly looking forward to a year of celebration with our fans.”
Not a lot of information about the upcoming PlayStation 5 has been made available and it is still unclear if Sony will hold its own launch event for the console. Microsoft, on the other hand, unveiled its Xbox Series X during the Game Awards in December 2019 and will most likely reveal more details at E3. Both consoles are scheduled to arrive Holiday 2020.
The Electronic Software Association doesn’t seem to be fazed by Sony’s absence and is still looking forward to a successful expo. “E3 is a signature event celebrating the video game industry and showcasing the people, brands and innovations redefining entertainment loved by billions of people around the world,” the ESA writes. “E3 2020 will be an exciting, high-energy show featuring new experiences, partners, exhibitor spaces, activations, and programming that will entertain new and veteran attendees alike. Exhibitor interest in our new activations is gaining the attention of brands that view E3 as a key opportunity to connect with video game fans worldwide.”