The Shoprite group opened its new flagship Checkers Hyper in Sandton City, Johannesburg, on Wednesday evening.
The new “FreshX concept” supermarket features a temperature-controlled wine cellar, coffee station, instore Kauai, and a coal-fired pizza oven.
In total, over 60 Checkers stores will be renovated into “FreshX concept” stores.
At the opening of the store, Shoprite CEO Pieter Engelbrecht said the store represents “the best supermarket in Africa”.
He said where the Shoprite group wasn’t the best at something, it partnered with experts such as with Chocloza chocolatiers, Stellenbosch’ Schoon to provide artisanal bread, and baristas to provide the best coffee.
The instore Kauai, Engelbrecht said, is the first in Africa.
The store is staffed by 290 employees.
Here is what the new Checkers Hyper in Sandton City looks like.
The store features a sushi station with a conveyer belt.
Shoprite said it tried to create a market atmosphere in the takeaways section, with several nooks and crannies for people to explore.
The coffee-station feature an in-store grinder.
The coffee station will also have freshly made pancakes, muffins, and gourmet sandwiches daily.