New Apple media apps coming to Windows

November 20, 2019
Posted in Tech
November 20, 2019 Tumelo Moloi

Apple is currently looking for software developers to help create Windows apps for its media services.

This is according to a job posting on LinkedIn titled “Senior Software Engineer – Windows Media Apps”.

The job description states that the successful applicant will work on the “next generation of media apps for Windows” and notes that experience in Universal Windows Platform (UWP) and cross-platform experience with Mac and Windows is beneficial.

UWP can be used to build apps for both Windows 10 and the Xbox One, which could indicate that Apple also wants to bring the apps to Microsoft’s consoles.

iTunes break-up

In June, Apple announced it was splitting iTunes into three separate dedicated apps for macOS – Podcasts, TV, and Music.

Windows users, however, are stuck with the iTunes and iCloud desktop applications.

Additionally, Windows users with Apple Music and Apple TV+ subscriptions are confined to using the web versions of these services, as there are no dedicated Windows 10 apps available.

The development of media apps for Windows comes as Apple seems to be taking a more open approach to rival platforms, as it has recently extended several of its services to devices from other brands.

The Apple TV+ app is available on a range of non-Apple hardware, including Roku devices, Amazon’s Fire TV devices, and Samsung’s Smart TVs.


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