Clover Krush has launched its ‘#KrushGoodness’ project, which aims to see 20 000 children across South Africa receiving a brand new pair of school shoes in 2020. The brand first launched the project in 2018, saying that one good deed can have a recurring and spreading effect, leading up to a world full of goodness.
Sally Witherden, brand group manager at Clover, says that the brand is overwhelmed by the support this project has garnered from people across South Africa. “Since the project started, we have visited many schools across the country and the reality is that so many children go to school barefoot each day. This is something that cannot be ignored and is something that needs to change,” Witherden says.
“If we can share goodness and ensure more school shoes reach even more school children in need, we are actively being part of a positive change. We started out by donating 10 000 school shoes in 2018, which then doubled to 20 000 in 2019, and here we are again. By the end of February 2020, we will have distributed a total of 50 000 pairs of school shoes, which is something very special,” adds Witherden.
The ‘#KrushGoodness’ will see prominent characters join their team in 2020, including:
- Dineo Langa
- Clement Maosa
- Omuhle Gela
- Brent Lindeque
- Nompilo Maphumulo
- Minki van der Westhuizen
- Nina Hastie
- Bontle Modiselle
Clement Maosa says that he is thrilled to be a part of the Krush Goodness Krew. “I appreciate what this project is about because it’s about touching lives and spreading goodness and kindness.”
“We owe it to one another to be kind, particularly when it comes to school children who are getting an education but who could use a little help — in this case, in the form of school shoes. When we invest in young children, we invest in the future,” Maosa adds.
When 2020 kicks off, the 20 000 pairs of school shoes will be distributed to 20 underprivileged schools across the country.